COVERGIRL® GETS READY TO ROCK WITH P!NK:
THE NAME THAT’S SURE TO BE THE HOTTEST SHADE THIS SEASON!
Musician, mother, risk-taker, rocker, in-your-face cool girl is the newest COVERGIRL
P!nk set to release new album, The Truth About Love, on September 18th
August 6, 2012 — HUNT VALLEY, MD — COVERGIRLbelieves in beauty with an edge. Now, the makeup with attitude meets the rock star with attitude: P!nk! In her new role as a COVERGIRL, P!nk’s going to dare every woman to take more beauty chances and join her in kicking traditional conventions to the curb. The artist recently wrapped her first print advertising campaign with the brand, which will debut in Fall 2012.
Fresh off the heels of putting the finished touches on her new album, The Truth About Love, P!nk exemplifies what it means to be a true COVERGIRL. She’s got her own individuality and never settles for conforming to a single beauty standard. “I have a lot to celebrate. I called my new album The Truth About Love, and the truth is that I have my beautiful family and baby girl, my new music, and now my partnership with COVERGIRL to love,” said P!nk. “Joining a group of women who have always inspired me –to laugh out loud, let my guard down, or play around with my beauty look – is such an honor.”
“P!nk is a powerful and provocative role model, who has always been an advocate of individualism and making no apologies for who you are,” said Esi Eggleston Bracey, VP and General Manager, COVERGIRL Cosmetics. “That combination of irreverence and integrity is exactly what the COVERGIRL brand loves about her and identifies with. We have admired P!nk’s art and her attitude for years! We love the energy and confidence that she radiates, and the fact that inside and out she’s as cool as she looks. She’s an awesome addition to our COVERGIRL family.”
Throughout her career, P!nk has built a reputation for being a fearless, fun innovator: so it’s fitting that later this fall, as the first chapter of her COVERGIRL story, the singer will be the face of a bold new mascara innovation from the brand. In the months ahead, P!nk will debut many more surprising new beauty looks on her lashes, lips and everything in between.
Since its introduction in 1961, the COVERGIRL brand has been a pioneer in providing women with the makeup tools to rock their everyday cover moments. The long list of famous COVERGIRLs has included Christie Brinkley, Cheryl Tiegs, Rachel Hunter, Tyra Banks, Niki Taylor and Molly Sims. The current roster of COVERGIRLS includes such icons as Sofia Vergara, Queen Latifah, Drew Barrymore, Ellen DeGeneres, Taylor Swift and Olympic hopefuls Jennifer Kessy and Marlen Esparza.
Visit www.covergirl.comfor more information on COVERGIRL’s extensive lineup of products for women of every age. Like CG on facebook.com/covergirl, and follow the brand on Twitter at twitter.com/covergirl.
~~~ Personal Note ~~~
This is really exciting news guys! I am huge fan of P!nk and what a great brand like COVERGIRL to be tied too. This decisions almost makes me want to scream “what took so long”. She’s the perfect fit of stunning, stylish, colorful but most importantly a fearless and encouraging female role models to young girls and women alike. You go girl! I am so happy for you and this partnership.
About Procter & Gamble
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Since her debut in 2000, P!nk (Alecia Moore) has released 6 albums (Can’t Take Me Home, M!ssundaztood, Try This, I’m Not Dead, Funhouse, Greatest Hits So Far!!!), sold over 32 million albums, 65 million singles (nearly 20 million digital tracks), over 1 million DVDs worldwide and has had 11 singles in the top 10 on the Billboard Hot 100 Chart. In addition, 15 of P!nk’s singles have reached #1 in at least 1 or more countries. She is the recipient of 3 Grammy Awards, 2 Billboard Music Awards, 5 MTV Video Music Awards, 2 MTV Europe Awards, 2 People’s Choice Awards, and many more. P!nk’s last studio albumFunhouse debuted at #2 on the Billboard Top 200 chart and #1 in the UK, Australia, Netherlands, New Zealand and Switzerland. The album produced the smash single “So What”, which marked P!nk’s 2nd #1 single on the Billboard Hot 100 (after “Lady Marmalade”). Her latest album, Greatest Hits So Far… debuted in the Top 10 in over 13 countries and spawned the hit singles, “F**ckin Perfect” which reach # 2 on the Billboard Hot 100 and “Raise Your Glass” which marked P!nk’s 3rd #1 on the Billboard Hot 100 Chart. P!nk is set to release her 6th studio album, The Truth About Love on September 18th. The first single “Blow Me (One Last Kiss)” has skyrocketed the charts all over the world.